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Turning Digital: A Step-by-step Marketing Guide for Franchise Owners

In the modern business landscape, having a digital presence isn't a luxury—it's a necessity. According to The IAB New Zealand FY 2022 Digital Advertising Revenue Report, digital advertising revenue in New Zealand grew by 9.6 percent in 2022 compared to the previous year and it's showing no signs of slowing in 2023.


Digital advertising revenue reached a remarkable $2.025 billion in 2022...


Transitioning from traditional to digital advertising may seem like a daunting task, especially if you've been accustomed to the former for a long time. However, with the right guidance and a structured approach, this transition can be smooth and highly rewarding.



Starting Small

The key to successful online advertising is starting small, understanding the landscape, and then scaling your efforts as you gain confidence and see results. Here's a step-by-step guide to help you get started with online advertising for your franchise:


Research and Planning:

  • Understand your audience: It's essential to know who your target customers are, where they spend their time online, and what kind of content they engage with.

  • Set clear goals: Know what you want to achieve. It could be brand awareness, lead generation, or direct online sales.

  • Budget: Allocate a budget. Online advertising can be cost-effective, but without a budget, costs can escalate quickly.


Creating Engaging Content:

  • Value-based content: Create content that provides value, solves problems, and engages your audience.

  • Visuals: Use high-quality images and videos to attract attention and convey your message quickly.


Choosing the Right Platforms:

  • Different platforms serve different purposes. For example, Facebook and Instagram are great for creating brand awareness, while Google Ads can drive traffic to your website.

  • Test different platforms to find what works best for your franchise.


Tracking and Analysing:

  • Use analytic tools to track your ads' performance.

  • Analyse the data to understand what's working and what's not. This analysis will inform your future advertising strategies.


Optimising and Scaling:

  • Optimise your campaigns based on the data you've collected.

  • As you see a positive return on investment, scale your advertising efforts to reach a broader audience.


Leveraging Local SEO:

  • Local SEO helps your franchise get found by local consumers. Optimise your website and content for local searches.

  • Encourage reviews on platforms like Google My Business to enhance your local SEO.


Leveraging Professional Help

Entering the digital advertising realm can be less intimidating and more fruitful with professional guidance. At LaunchPad, we specialise in helping local franchises thrive online. Our expertise in digital marketing can provide the scaffold for your online advertising journey, ensuring it's structured, targeted, and effective.


Wherever your marketing journey takes your franchise...

Remember, it's not going to happen over night. But just like building a business, eating healthy or staying fit - continued conscious effort will bring great results.



Not sure where to start?


, let's grab a coffee.

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